Friday, 10 December 2010
Final Music Video
Friday, 3 December 2010
Evaluation





4) How did you use media technologies in the construction, research, planning and evaluation stages?
Wednesday, 29 September 2010
Production Treatment E1- 10 Group 1
Genre: Rap/HipHop/2step
- Two shot
- Establishing shot
- Long shot
- Medium close up - Two shot
- Close up
- Zoom in shot
- Panning shot
- Medium wide shot
- Two shot - Wide shot
- Wide - shot
- Medium close up shot
- Wide shot
- Medium close up shot
- Wide shot
- Medium close up shot
- Wide shot
- Medium close up shot
- Close up shot
- Wide shot
- Medium shot
- Wide shot
- Close up
Analysis Of A Music Video
This is a close-up shot, it shows his expensive clothes and the fast food he just bought. This shot has a contrast as he is wearing expensive jewerely and just bought some cheap food from a corner shop. It can also show that the 'thug' life isn't as good as it's visioned.
This is a wide shot showing what happened after he left. He left wounded and with his blood on the floor. This shot shows the police at a crime scene. The police men in this scene are white and the people surronding the scene are black. Friday, 24 September 2010
Magazine

Our Magazine Cover
We chose to have an award theme for our magazine, this is to show there are positive outcomes of becoming musicians. This would influence our target audience which are young males to choose a different path and become a success in life rather than a failure. To be winning awards show you have the support of other people around the world and this support will give you the confidence to do anything you want, artists feel they have much more freedomCD Cover

First Front Cover Draft
This was our first draft of a CD cover, to create this photo we downloaded a still image from Google. With this image, took it to the green screen and we positioned ourselves on how we thought would be appropriate. With the use of the equipment we had, the way we positioned ourselves was due to the television in front of us that showed us how the picture would look. The picture is in a graveyard in which we are standing/sitting, beside an angel looking for an answer from God. The reason we took this picture off Google was because we decided as a group it would be disrespectful actually going into a graveyard and taking pictures of other people's loved ones.
This was our image for the second draft of our CD cover, as a group we chose and decided that the first draft for our CD cover was too basic and that we could produce another one with more meaning into the image to reflect back onto our music video. We only believe this to be a much effective picture than the first draft because this was actually taken in real-world settings. The first draft was taken in green screen which we thought looked artificial. Also it has a lot more lighting and just looks more efficient for a CD cover.
This is our final CD cover, we decided to not use the previous drafts because it lacked originality and didn't really tell a story whereas this CD cover represents the theme of 'children', this type of retrospective theme is used to bring back memories from when the artists were kids, thinking back on how things could've changed. Also most of the image is in black and white but the actual artists in colour. We done this to make sure us artists stood out. We have also sized the cover by it's professional size which is 12 by 12 cm. What also is professional about this cover is that it has the 'parental advisory' feature on it.Final 1st Inner Cover
This is our final inner cover, we have decide to use the background picture as a road symbolising the 'road of recovery' and how The Game turned his life artound into the right path. We have also inserted a lyric from the song to link it with the picture. To add, we have inserted a quote from 'The Game' himself, the quote is a positive one which teenagers may listen to as he a role model.Final 2nd Inner Cover
This is our final second inner cover, we have used exatcly the same theme but a quote from Lil' Wayne. Another difference is we have re-arranged the picture of the artist, we have inserted him on the right hand side to be different.Final Back Cover
For the back cover, we decided to keep the theme of retrospectivechildren memories. This picture shows how us artists are creating an image of 'looking back at our lives' and thinking on how 'crazy' life was in the 'hood'. We also kept the black and white/colour theme which makes us stand out. We have given this a professional look by adding images at the bottom such as the labels symbols, the copyright information and the barcode.

Location
This is another picture we took of Hulme, we chose this because there is footage at the start of our video of cars on the motorway. On Final Cut Pro, we edited this part so the cars went at a higher speed, we created this effect to send a message that 'Life is too fast'.
We filmed our narrative in the Hulme subway, the picture above shows this. We chose this location because it shows the urban side to our video. The graffiti on the walls also show that this is more of an abandoned area. Some of our footage shows the subway is blocked of by the police, this shows we have used a location that has a lot of crime in the area. When we edited our narrative in Final Cut Pro we made all of it black and white to create a gritty atmosphere and to show it was a past event.
We took this picture of a park in Longsight because we wanted have children in our video playing in the park. The children are seen in the playarea as this is where you are most likely to find children. We also edited this to black and white to show this is a past event of our narrative.
We used the greenscreen as another location so we could have a choice of any background. This image shows what the greenscreen looks like. In our video we had two different backgrounds, a cemetry to show our target audience that if you choose the wrong path, this is where you may end up. Also there's a fire effect to show there's always a sense of danger no matter where you go.Costume, Props, Extras and Equipment
Lil' Wayne and The Game (From left to right)
One of the scenes Lil' Wayne is wearing a dark blue bubble coat, jeans and black trainers. The Game is just about wearing the same type of clothes but with a red jacket showing his top, we chose this theme as coming from a tough area we thought it would be suitable. With the context of the lyrics, we thought wearing formal clothing type such as suits wouldn't fit with the whole concept of the video.
This is another scene in where Lil' Wayne is simply wearing a black hoody with a black hat, we chose for Lil' Wayne to wear black because it represents a much darker theme as most people in the 'hood' like dark colours.
The Game has a black jacket on with a white top, white combats and trainers. The Game shows a contrast in his costumes, we chose this because he's trying to get out of this 'hood' but he's in two minds, this is why we picked this costume.
Props
These are our main props we used in our video. This was to represent that our video is about different people, diffierent cultures and different areas. We chose these two colours as they are most effective as they represent the two biggest gangs of America 'Bloodz & Crips'.
These are the children in our music video we chose to add them into our video as it creates the sense of people choosing the right path in life at a young age.
These are the people that are involed in the crime scene of our music video. The idea of these people shows how the crime scene happened and how the person at the crime scene died.
This is a shot of The Game with his friends showing that he keeps tham close and that they are important in his life.
this is the police woman in our video. we chose to have her in a close up shot as it showed the emotion on how she felt about the scene.
Equipment


We used a Canon Legria FS306 camera to shoot different parts of our music video. When we were not using the green screen camera's we used this camera as it was easier to take it onto our filming locations. Another advantage this camera had from the green screen cameras was that all of our filming was saved onto a memory card which speeded up the process of getting all of footage from the cameras to the apple mac computers.
In the above picture there is a tripod which we used to keep the camera still when we were filming, this made our shots look more professional as if we hadn't used a tripod most of our shots would have been handheld and more on a canted angle. The tripod made it very easy to get very still panning and tracking shots because of the tripod which keeps the camera still and straight. 
This is a picture took while Ekuiki was using the green screen DV high resolution cameras to film parts of our music video. This camera is a lot better than the other digital camera we have used to film as we were able to use the shallow and deep focus more effectively straight from the cameras. These cameras have extended our knowledge on new technology as we were able to cut from three different cameras which allowed us to get a variety of shots in one take.
This picture was took whilst Molly was making sure all the camera's were in place ready to record on a live production software called Tricaster. After everything was set up correctly, she was able to record everything to how she and the group wanted it to go. Molly was able to cut from different cameras on the Tricaster set up and choose which shots would positvely impact the groups music video.
Influences Of Imagery
Wednesday, 22 September 2010
Initial Planning Meeting E1-10 Group 1
And I'm grindin until I'm tired
Cause they said you ain't grindin until you tired
So I'm grindin with my eyes wide, lookin to find
A way through the day, a life for the night
Dear Lord you done took so many of my people
I'm just wonderin why you haven't taken my life (my life, my life)
Like what the hell am I doin right? (doin right)
My life (my life, my life)
[The Game] + (Lil Wayne)
Take me away from the hood, like a state penitentiary
Take me away from the hood, in a casket or a Bentley
Take me away, like I overdosed on cocaine
Or take me away, like a bullet from Kurt Cobain
Suicide, I'm from a Windy City, like Do or Die
From a block close to where Biggie was crucified
That was Brooklyn's Jesus, shot for no reason
And you wonder why Kanye wears Jesus pieces (my life, my life)
Cause that's Jesus people, and Game, he's the equal
Hated on some much Passion that Christ need a sequel
Yeah, like Roc-a-Fella need a Sigel
Like I needed my father, but he needed a needle (my life, my life)
I need some meditation, so I can lead my people
They askin why, why did John Lennon leave The Beatles?
And why every hoods feed off evil?
Answer my question 'fore this bullet leave this Desert Eagle
[Chorus]
[The Game] + (Lil Wayne)
We are not the same, I am a Martian
So approach my Phantom doors with caution
You see them 24's spinnin? I earned 'em
And all the pictures of me and Em, I burned 'em
So it ain't no proof, that I ever walked through 8 Mile
And since it ain't no Proof, I'll never walk through 8 Mile
Sometimes I think about my life, with my face down
Then I see my sons and put on that Kanye smile (my life, my life)
Damn, I know his momma proud
And since you helped me sell my Dream we can share my momma now
And like M.J.B., No More Drama now
Livin the Good Life, me and Common on common ground
I spit crack, and people could drop it out of town
Got a Cris', call my estate, I'm never out of bounds
My life used to be empty like a glock without a round
Now my life full, like a chopper with a thousand rounds
[Chorus]
[Lil Wayne]
My life (my life, my life)
My life (my life, my life)
My life (my life, my life)
- Location: Cemetery, Top of Buildings and Urban Streets of Hulme in Manchester.
- Narrative: The initial narrative of the video will be showing a group of boys getting chased by a drug dealer, however one of them eventually is captured, ending the video in a brutal way.
- Magazine: Alonzo (The Game) leaning against the wall, closest to the camera, whilst Mohammed (Lil Wayne) is standing far in the background yet still visible. At the top of the page it will say the name of the magazine and towards the bottom there will be a paragraph about the song & about the performers.
- CD Cover: The first idea we came up with is the two main performers are stood beside a grave stone looking up, pleading for an answer to get out this life. On this cover the two performers will be in colour, everything else in the picture will be in black and white.
- The second idea we came up with










